Chief Executive Officer

Greg Bendis

As a former business consultant to some of the largest and most successful companies in the US, Greg Bendis founded and structured Reviticell based on principles that are common to all companies that succeed. Most importantly, the principle of leverage and focusing on that which a company can do better than any other company in the world – and retaining the best possible people to do so.

Prior to Reviticell, Greg was CEO for ARIA Facial Care which grew out of a venture that began when he co-founded American Rejuvenation Centers in 2007. As a business consultant, Greg guided the development and restructuring of global high-growth companies with facilities worldwide. Prior to that, he was a director at the international law firm of Latham & Watkins.

Greg was a key member of the team that built a highly profitable company that was sold and renamed Experian. Greg graduated from University of Florida and completed the MBA Finance and Economics program at Pepperdine University.

Chief Operating Officer

Gary Granfield

Gary Granfield worked for more than thirty years in the importing and exporting of consumer products industry and was the CEO of Pagatech – a company he founded and operated until he joined the Reviticell team.

Prior to Pagatech, Gary was the Vice President for Alimentco Inc. which was also an international import and export company. Gary speaks several languages fluently which has served him well during his tenure as the leader of successful businesses that relied on his interpersonal skills and high level of service.

Gary graduated from Tulane University in New Orleans. After beginning his career in the hospitality industry, he founded his company on principles of service, hard work and ethical practices. Gary expanded his small company to an enterprise that resulted in his travels to more than 100 countries where he successfully marketed, sold, and provided products and services to a variety of different business entities in many different cultural environments.

Chief Physician/Medical Officer

John Murray, MD – Chief Medical Officer

Dr. Murray specializes in breast reconstruction and tissue restoration. He pursues Regenerative Medicine research at University of Florida where he is Chief of Plastic Surgery and Assistant Professor of Surgery at UF Health in Jacksonville.

Dr. Murray is also Clinical Associate Professor of Surgery at University of Illinois College of Medicine where he was instrumental in developing one of the first comprehensive breast centers in the US; he also established an annual international Breast Cancer Symposium which he still directs.

Dr. Murray earned his Doctorate in Medicine at Emory University, where he completed his training in plastic/reconstructive and general surgery. He is certified by both the American Board of Surgery and Plastic Surgery and is a Fellow of the American College of Surgeons and the American Society of Plastic Surgeons.

Chief Marketing Officer

Gene Fedele

Gene Fedele has 33 years of experience in marketing, branding, and publishing for Fortune 500 companies in healthcare, technology and financial services. He was Chief Creative Officer for UBM (a $5 B global media, PR and events company) where he provided creative and marketing services for dozens of corporate brands.

Gene launched and led two start-up marketing agencies which he grew into multi-million dollar businesses focused on creating and selling innovative print and digital products and services. His experience includes consulting and strategic planning for marketing, branding, publishing and investor relations. Gene has been a speaker at industry events such as Folio: MediaNext and has authored numerous books with over 250,000 sales globally.

Gene has been honored with more than 200 marketing and design awards during his career. He holds a BA in advertising from Syracuse University.

Executive Vice President Business Development

Arlene Bumb

Arlene is a seasoned executive with over 30 years of experience in the healthcare industry. In addition to playing key management and advisory roles for large companies in the medical industry including Thermo Fisher, Beckman Coulter, Pfizer, Boston Scientific, and St Jude Medical, Arlene also has many years of experience as an executive launching and building start-up companies such as Pegasus Biologics, BioMedGPS, Halo Healthcare and PhageTech, Inc. In addition, Arlene has been an advisor to dozens of medical companies contributing to their growth and success. Arlene’s extensive industry experience in market development and launching products in the healthcare/medical field, including international experience, are key to Reviticell’s development and commercialization plans.

Chief Manufacturing/Production

Leslie Frilling – Chief Logistics Officer

For more than three decades, Leslie Frilling has advised and worked with plastic surgeons and dermatologists throughout the US. She has also been an advisor and resource to many companies such as Johnson & Johnson where her insight was needed for the development of comprehensive skin-care centers in South America. At ARIA Facial Care, she was initially an advisor then became Director of Facial Care. Leslie has maintained a private practice as a clinical esthetician and has held positions with the Society of Dermatology and the National Coalition of Estheticians, Manufacturers/Distributors & Associations. Leslie graduated from Jacksonville Technical School and completed her business studies at University of North Florida. She also passed international board exams to become CIDESCO certified after having completed the required curriculum in New York and Miami – a rare achievement which makes it possible for Leslie to teach and train in 36 different countries.

Consulting Science/Scientist

Robert Cafferata, PhD – Science Advisor

Dr. Cafferata founded Boston BioDiligence to leverage industry resources and to assist his clients with innovating new technologies. He manages details of his client’s scientific applications and provides advice with respect to the pragmatic aspects of commercializing products. Dr. Cafferata transitioned from academic research in developmental neuroscience to his role at the medical device giant Medtronic. At Medtronic, he was influential in technology acquisition and new business development. He was also a strategic advisor to Mercator MedSystems and part of the management team for Epic Therapeutics from inception to acquisition by Baxter International. Dr. Cafferata earned his Doctorate from Stony Brook University, NY. Dr. Cafferata is well-connected in the medical-device industry. His advice and consultation is sought after by the NIH and other organizations with industry oversight.

Consulting Physician/Medical Officer

Christine Granfield, MD – Strategic Medical Advisor

Dr. Granfield is the Breast Imaging Medical Director for Baptist Health Systems and is the Founding Physician for the Hill Breast Center in Jacksonville, which is the largest private practice breast imaging center in the United States. She has a Bachelor of Science in Molecular Biology from the University of Wisconsin and earned her Doctorate in Medicine at Tulane Medical School. She completed a Pediatric Internship at Tulane Medical Center and her Radiology Residency at Charity Hospital. At University Of Texas – M.D. Anderson Cancer Center she completed her Imaging Fellowship and Vascular and Interventional Fellowship in Cancer Imaging and Treatment.

With a naturally inquisitive mind and a heart for patient care, Dr. Granfield has focused much of her energy on fields of study beyond radiology. She has received numerous awards for her innovative service over her career and is currently involved in ongoing national breast cancer research trials.

Consulting Physician/Medical Officer

Jason Meier, MD – Facial Plastic Surgery Advisor

Dr. Meier has a Bachelor of Science in Biology and earned his Doctorate at University of Iowa where he graduated at the top of his class and had the high honor of being a member of the Alpha Omega Medical Society. He excelled in his residency in otolaryngology at the prestigious Northwestern University in Chicago. Dr. Meier is board-certified and completed fellowship training under the foremost experts in rhinoplasty and fat-grafting. Dr. Meier authored a landmark paper on facial fat-grafting demonstrating clinically-proven results of permanence. He also coauthored two textbook chapters on “volumetric” facial rejuvenation and instructs plastic surgeons in these techniques.

Dr. Meier is a member of the American Academy of Facial Plastic and Reconstructive Surgery where he serves on multiple committees. He is a well-respected industry leader and has organized and conducted international meetings attended by his peers.

Consulting Strategic Planning

France Helfer – Medical Devices Advisor

France Helfer was Founder and CEO of Epicardial Technologies and Pegasus Biologics (acquired by Synovis) which developed bio-surgical solutions for soft tissue repair and regeneration. Most recently she launched Tiny Kicks and is CEO of this innovative company which is developing a fetal monitoring system. France is also director for MLM Biologics which develops advanced biologic-based solutions to treat chronic wounds. Earlier in her career, she was a key contributor in management roles for industry leaders such as Medtronic, Johnson & Johnson and Pfizer-Shiley and was recruited as CEO of Halo Healthcare. France majored in biological sciences at California State Fullerton, pursued graduate studies in business management at University of Redlands, and completed an advanced R&D curriculum at USC and UCI.

France also sits on the boards of several organizations who seek her advice with respect to tissue engineering and other leading-edge technologies.

Consulting Quality Assurance

Ana Maria Saaibi

Ana Maria Saaibi is a highly skilled professional equipped with wide-ranging expertise in engineering, quality and regulatory affairs in both US and international markets for medical devices and the life-science industry. Ana is proficient at performing gap analysis and process validation as well as preparing regulatory submissions and establishing/maintaining quality assurance systems. When at Biorep Technologies as Regulatory Affairs Director, she ensured compliance with respect to regulatory submissions and post-market surveillance of medical devices. Ana earned a Master of Science from University of Florida and graduated Cum Laude from Tulane University with a Bachelor of Science.

Ana Maria’s attention to detail and her ability to interpret such in a broad context resulted in the FDA hiring her as a research assistant at the Center for Devices and Radiological Health

Director Sales & Marketing

Linda Werdmolder – Major Accounts Director

Linda Werdmolder began her career in sales, marketing and customer service at E. F. Hutton & Company. Linda then worked with high-energy wealth management organizations at Merrill Lynch and Lehman Brothers where she engaged very high-net-worth individuals in Chile, Argentina, Colombia, Venezuela, and Mexico. Being fluent in Spanish, Linda was able to gain the trust and respect of these sophisticated financiers and built a portfolio of accounts that she managed. Linda graduated from Newcomb College at Tulane University. She also studied at La Sorbonne and L’Institut de Sciences Politiques in Paris. Linda first became involved with Reviticell as an investor; next as the subject of an early clinical study; and, then, as a part of the Reviticell Management team.

Chief Human Resources

Sue Fritts – Chief Administrative Officer

Sue Fritts has more than 30 years of experience in vice president and president roles at US Fortune 500 companies during periods of tremendous growth. She began her career at a Michigan credit bureau and was instrumental in growing a lucrative business that was purchased by TRW. As a member of the senior management team at TRW, she helped leverage the value of the company and sold its consumer-related businesses to Experian and its real-estate-related businesses to First American. Sue was then recruited by First American where she held an executive position before being recruited by Fidelity National. Sue later became the Director of Operations for a wealth management firm and the Chief Administrative Officer for ARIA Facial Care.

Director Strategic Affairs

Lacey Johnson – Physician Services Director

Lacey Johnson excelled during the first part of her career as a dental hygienist working at the most successful dental practices in Southern California. While maintaining her practice base, Lacey began to develop client relationships which led to her marketing and sales efforts that supported a variety of medical practices. Drawing upon her background in healthcare management, Lacey most recently spearheaded the development of the start-up medical concierge service HealthCaddi, Inc. Here, she worked with physicians and lawyers to advance the business model to the point of being operational. Lacey is a graduate of National American University and is involved with non-profit organizations as a board member as well as being an organizer of fund-raising and other activities.

Executive Vice President Sales

Marie Lacek – Executive Vice President, Inside Sales

Marie Lacek has been successful for more than 30 years in team leadership roles and has a proven track record of operational excellence. Marie graduated from Wilkes University with a degree in Accounting which paved the way for a successful career in telecommunications and in healthcare. At Express Scripts she was responsible for transitioning patient records from acquired accounts and integrating them into a consolidated system. She also grew and developed under-performing service centers into ones that set new performance standards. Marie has consistently been recognized for significant business performance in large service operations that include Operations Analytics, Customer Service and Public Relations. Marie is proficient at improving customer satisfaction and retention. Her creative skills and passion for excellence have proven successful in her managing of aggressive schedules and delivering results on or under budget.