Harry Brompton’s Ice Tea: the world’s first premium alcoholic Ice Tea

arry Brompton’s Alcoholic Ice Tea is an exciting and fast growing British drinks brand. It is rapidly carving out its own niche in the UK and global drinks market with its premium British twist on Ice Tea.

Harry Brompton’s is the first product of Tudor Drinks Ltd the company set up by founders Ian and Martin O’Donohue to bring premium British Ice Tea to the world. Tudor drinks Ltd. is the company that you will get shares in when you invest and is a drinks company that has one clear focus: Tea.

Harry Brompton’s Alcoholic Ice Tea is made with what we believe is the finest Kenyan black teas grown around the Great Rift Valley, vodka and is infused with natural flavours. It is 100% natural with no artificial colours, flavours or preservatives and is also gluten free.

We have created what we believe is a truly exceptional and unique Ice Tea, using rich Kenyan black teas that deliver deep round tannins similar to those found in wine or beer, low levels of sugar, balanced acidity and a crisp lightly sparkling finish. Our Ice Tea has won many loyal fans, not just in the UK but around the world.

We are not just building a new brand we are building a brand new category. The world is awash with new craft beers and micro-breweries, faux fruit flavoured ciders, overly sweet or brightly coloured alcopops and small batch gins that no one can remember the name of. With your investment you can join us on this journey and help make Harry Brompton’s a household name and proper British Alcoholic Ice Tea a staple of every fine establishment in this country and every other. 

Progress to date

The UK:

We launched Harry Brompton’s in June 2013 to a fantastic response and our volumes and revenues have grown rapidly. In the UK we are stocked in Waitrose, large Sainsbury’s, Ocado, Harrods, Whole Foods, As Nature Intended and are trailling with Majestic Wine. We hope to secure further key retailer listings in the coming months. 

Winner of Great Taste Award 2015 and Virgin Media Foodpreneur award, taste, elegant packaging and distinctive branding has meant Harry Brompton’s enjoys a universal appeal. Harry Brompton’s is currently served in around two hundred (and counting) on-trade outlets ranging from luxury hotels, Michelin starred restaurants, premium casual dining outlets, gastro pubs, BBQ restaurants and even in the Virgin Atlantic Clubhouse in Heathrow.  

You can now enjoy a perfectly served Harry Brompton’s whether you are in Oblix at the top of the Shard in London, in one of Heston Blumenthal’s pubs or with some delicious BBQ at Grillstock or Bodeans. 

We have been excited to be featured in the a wide range of publications from food and drink blogs to UK national news papers with title including: The Telegraph, The Mail, The Sun, Evening Standard, Metro, Shortlist, Grazia, Delicious Magazine, Olive Magazine, YOU Magazine, Hello Magazine, Bar Magazine, Elite Business, Imbibe, The Spirits Business,  Waitrose Weekend, Waitrose Magazine…

Exports

We have proven the global appeal of Harry Brompton’s and so far we are exporting to ten countries(Belgium, Canada, Denmark, Holland, Italy, Norway, Singapore, South Korea, Sweden and Thailand) including a key listing with the LCBO in Canada, one of the world’s largest alcoholic drinks buyer, which is a significant success for a Harry Brompton’s. 

We are aiming to grow our sales in the export markets so more consumers can enjoy the chance to enjoy proper British made Ice Tea wherever they are in the world. To help develop and grow these markets we will use some of the investment raised to provide greater support to our importers. 

As a fully tea focused drinks business we are able to leverage our development resources and experience to bringnew products to the market and we are also now in the final stages of launching our range of non-alcoholic Ice Teas and will be flying over to the USA to pitch to US retail giant Target from Virgin as a winner of the Virgin Foodpreneur 2015. 

New products

Our new non-alcoholic range is both innovative yet classic delivering a rich black tea flavour experience but with the benefit of having significantly less calories than many other drinks on the market.  

Our initial flavours are

• Black Tea with Peach, lightly sweetened  (80 calories per 500ml bottle) 
• Black tea with Lemon and Lime, lightly sweetened (75 calories per 500ml bottle) 
• Black tea with Lemon and Ginger, unsweetened (0 calories per 500ml bottle)

We believe that our non-alcoholic products will enjoy significant success both in the UK and overseas and are an important addition to our product offering.

Source: icnw